New Regulation 600/809
Comprehensive guide for Airtime Tech Global clients
Executive Summary
The Undersecretariat of Telecommunications (Subtel) has mandated the use of special numbering for all mass communications in Chile.
Numbering 600 XXX XXXX
Requested Communications
- Messages with explicit consent
- Order confirmations
- OTP codes and security
- Authorized notifications
Numbering 809 XXX XXX
Unsolicited Communications
- Marketing without specific consent
- General promotions
- Commercial prospecting
- Communications based on prior relationship
Non-compliance may result in fines of up to 2,000 UTM (≈$120 million CLP), service suspension, and investigations by multiple authorities.
Service Impact
How the new regulation affects your VoIP and messaging services
Transactional Messages
Confirmations, OTP codes, security alerts
Generally 600Promotional Messages
Offers, discounts, special promotions
600 or 809 depending on consentInformational Messages
Updates, policy changes, news
Case-by-case analysisRequested Commercial Calls
- Authorized post-sale follow-up
- Confirmation of contracted services
- Requested informational calls
- Scheduled technical support
Unsolicited Commercial Calls
- Commercial prospecting
- Traditional telemarketing
- Unsolicited surveys
- Promotions without consent
Supervisory Authorities
Entities overseeing compliance with the regulation
Subtel
Primary Authority
- Number assignment
- Technical supervision
- Fines up to 2,000 UTM
- License suspension
SERNAC
Consumer Protection
- Commercial communications
- Consumer rights
- Fines up to 750 UTM
- Conflict mediation
ANPD
Data Protection
- Consent management
- Data processing
- Fines up to 2% of revenue
- ARCO rights
CSIRT
Cybersecurity
- System security
- Incident reporting
- Vulnerabilities
- Response coordination
PDI
Criminal Investigation
- Cyber crimes
- Fraud and phishing
- Fraudulent use
- Criminal investigations
Others
Sectoral Authorities
- CMF (financial sector)
- Health Superintendency
- FNE (free competition)
- Municipal authorities
Frequently Asked Questions
Answers to the most common questions about Regulation 600/809
It is a regulation established by Subtel through Circular Letter 575/2025 that mandates all mass communications in Chile to use special numbering starting August 13, 2025. Numbers 600 XXX XXXX are used for solicited communications (with consent), and 809 XXX XXX for unsolicited communications.
Use 600 if you have the user’s explicit and unequivocal consent for that specific type of communication. Use 809 if no specific consent exists. Consent must be free, specific, informed, and given through a clear affirmative action.
Non-compliance may result in fines of up to 2,000 UTM (approximately $120 million CLP), service suspension, investigations by multiple authorities (Subtel, SERNAC, ANPD), and significant reputational damage.
Generally 600, as they are directly related to a user-requested transaction. However, clear consent must exist within your terms and conditions to send such communications.
Keep detailed records including: date and time of consent, method used to obtain it, the specific text shown to the user, the user’s response, and relevant context. Records must be kept for at least 7 years.
Multiple authorities: Subtel (technical compliance), SERNAC (consumer protection), ANPD (data protection), CSIRT (cybersecurity), PDI (cybercrime), and others depending on the sector.
Most likely yes. You should integrate with ATG’s APIs that handle automatic classification and assignment of special numbering. You will also need systems to manage consents and classify communications accordingly.
You will need to segment your campaigns between audiences with specific consent (600) and those without (809). 600 campaigns can be more assertive, while 809 campaigns must focus on generating opt-ins.
Resources and Tools
Everything you need to successfully implement the new regulation
Full Documentation
Comprehensive 25+ page guide with detailed analysis of the regulation, business impact, and implementation strategies.
Download PDFAction Checklist
Detailed task list organized by phase, with success indicators and a specific timeline up to August 13.
Download ChecklistCommunication Templates
10 specialized templates by industry to effectively communicate changes to your end users.
Download TemplatesComplete FAQ
38 frequently asked questions organized by categories: general aspects, technical, compliance, and business impact.
Download FAQRisk Matrix
Quantified analysis of regulatory, technical, and business risks, with specific mitigation strategies.
View MatrixClient Portal
Direct access to the specialized portal with self-assessment tools, technical support, and updated resources.
Access PortalNeed Personalized Support?
Our team of experts is available to help you with implementation
Implementation Timeline
Key dates and required actions for compliance
Until August 3
Initial evaluation and audit of current communications
August 3–7
Planning, systems update, and team training
August 8–12
Technical implementation and client communication
August 13
Enforcement begins – Operation and continuous monitoring