New Regulation 600/809

It is a regulation established by Subtel through Circular Letter 575/2025 that mandates all mass communications in Chile to use special numbering starting August 13, 2025. Numbers 600 XXX XXXX are used for solicited communications (with consent), and 809 XXX XXX for unsolicited communications.

Use 600 if you have the user’s explicit and unequivocal consent for that specific type of communication. Use 809 if no specific consent exists. Consent must be free, specific, informed, and given through a clear affirmative action.

Non-compliance may result in fines of up to 2,000 UTM (approximately $120 million CLP), service suspension, investigations by multiple authorities (Subtel, SERNAC, ANPD), and significant reputational damage.

Generally 600, as they are directly related to a user-requested transaction. However, clear consent must exist within your terms and conditions to send such communications.

Keep detailed records including: date and time of consent, method used to obtain it, the specific text shown to the user, the user’s response, and relevant context. Records must be kept for at least 7 years.

Multiple authorities: Subtel (technical compliance), SERNAC (consumer protection), ANPD (data protection), CSIRT (cybersecurity), PDI (cybercrime), and others depending on the sector.

Most likely yes. You should integrate with ATG’s APIs that handle automatic classification and assignment of special numbering. You will also need systems to manage consents and classify communications accordingly.

You will need to segment your campaigns between audiences with specific consent (600) and those without (809). 600 campaigns can be more assertive, while 809 campaigns must focus on generating opt-ins.